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Welcome to Ionic Partners Building bridges across the 2nd Chasm
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Moore’s theory is
incomplete
Geoffrey Moore’s book ‘Crossing the
Chasm’ effective describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority.
Innovators Early adopters Early majority Innovators Early
adopters
Early Majority 1ST
Chasm
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Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that?
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And moves to zero
A space many mature successful companies fall into This is what we call
the
2nd Chasm
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Early majority Late majority Laggards Innovators Late
Majority
Laggards
Slide 01 Accept the decline
in business
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
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Slide Pivoting until they find a new
market & customer base
02 Spend massive money
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
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Slide Is there another option? What if you could create
a horizontal platform?
01 By merging together similar
2nd Chasm companies
To Scale
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Slide Is there another option? What if you could create
a horizontal platform?
02 Exponentially more innovation with modern, scalable products To Unleash Areas of Expertise Operating Approach Contact us Blog
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Slide Is there another option? What if you could create
a horizontal platform?
03 Leveraging skills from leaders with decades of experience To Build Areas of Expertise Operating Approach Contact us Blog
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Slide Is there another option? What if you could create
a horizontal platform?
04 Bringing together experts
from around the world
To Take Global
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Contact us If so – join our platform
2ND CHASM