How to use 3 min videos to better manage your remote team

Congratulations. You’ve managed to (sorta) figure out this remote work thing. Your team is working from home, Zoom appears to be working and your company did not go down in flames.

But unfortunately – now you’re stuck in Zoom meeting hell. You’ve replaced your physical workspace for a non-stop video conference. Brutal.

It doesn’t have to be this way.

What is ‘asynchronous’ work?

You’ve seen the term before but largely ignored it. Why would you work differently – just because you’re not in the office?

Because of your Zoom hell – that’s why.

A key part of leveraging remote work is to enable folks to work on their own time. Their own schedules, their own locations, their own time zones. If you don’t do that – you force everyone to jump on unproductive Zooms together (and at odd times).

Instead – you need to adopt a culture where work can actually occur without you. Async.

How?

The standard method to get to async is long-form written documents. These written documents serve as the base – then others add to it, comment, etc. This document then provides the framework that leads to a set of actions the team delivers.

Though the long-form document has its place in async – sometimes you need a richer medium. And if a picture is worth a thousand words – a video is worth a million. 

With a quick video – you can better communicate verbal (and non-verbal) cues that are lacking from written documents. If done right – they are easy and highly effective.

We use quick async videos in a variety of ways. Sometimes they are from the managers to update their team on initiatives or overall priorities for the week, or sometimes they are from individuals to their managers for quick weekly goal updates, and sometimes they are between teammates to provide quick progress updates or ask questions. 

In all scenarios – the videos are rich in content and help enhance teamwork within the organization. And unlike written docs – videos enhance the company culture by adding personalization and a ‘feeling’ of working closely together despite the miles of separation.

But to ensure you don’t swap your Zoom hell for video watching hell – here are 5 tips to do them right.

5 tips for better async video:

1. Use a simple recording app

Back in the day – recording and sharing videos was a huge pain. Often times you’d record on 1 device, transfer the file, encode it then attempt to send a huge file to someone. 

But nowadays – there are a variety of great software providers that have made this super simple. My favorites are CleanShotJumpShareLoom and Microsoft Stream for Teams users. 

All of these offer simple ways to hit 1 button, record and send. 

CleanShot X for Mac

2. Never longer than 3 minutes

If you think opening up your inbox in the morning and seeing 1000 new emails is brutal – try opening up a video and seeing that you’re being asked to watch 20 mins of a boring monologue. Literally – paint drying.

Despite the temptation to go longer – never EVER record these update videos for longer than 3 minutes. If you need more time than that – either breakup the video into multiple topics or simply provide the key points in the video and send additional written information.

Same deal with all the videos you get from your team. 3 mins max and enforce it.

3. Record once

Most people hate hearing & seeing themselves on video. So they continue to re-record the video over and over and over and over and over and over and over and over.

Don’t do that. 1 take only. Ship your MVP (minimally viable product).

Remember that this is an internal video and probably only watched once. So don’t waste a ton of time recording it.

Only exception to this rule is if you violate the 3 min rule. Then take a second take to shorten it.

4. Show your screen & your face

Most recording software has 3 choices – record the screen, record webcam, record both screen and webcam. Pick the ‘both’ option.

If you only record the screen – your audience misses your non-verbal cues and the video lacks personality. If you only record the webcam – your audience lacks valuable visual information. Additionally, your audience ‘fatigues’ at staring at you for the entire 3 min monologue. Since the typical 2 person live conversation averages 2 mins per person per turn, your audience expects to ‘speak’ and the video gets annoying (just like a person who talks too much in person).

When you record the screen as primary (larger) and the webcam as secondary (smaller) – this ends up as the right balance. The video has content to read while listening to you – but still shows your facial gestures and non-verbal cues.

5. Send the link – not the file

Unfortunately, after recording these 3 min videos, they end up as huge files. Sending this file over email is typically rejected by your mail server and is a poor practice.

Cloud to the rescue.

Recording software companies have solved the large file problem by automatically uploading the video to their cloud storage then creating sharable links. Simply send that link to your team. They click on it and watch from any device.

Some recording apps (like Jumpshare and Loom) are native SaaS apps – and automatically display the video in their cloud interface. These work great also. You end up creating a personal YouTube-like channel of your videos and can measure views, length of viewer watch time, etc. And if you no longer want the video available – you can simply unshare it.

Conclusion

Managing remote teams is hard. You have to rethink the way you manage or you end up in Zoom hell. Bringing in asynchronous work is the key – and quick videos are an important tool for you and your team to master.

For additional information on how to record great videos – see these pieces:

How a stack of books can make your video conferencing 10x better

5 steps for great video conferencing while traveling

5 steps for great video meetings while traveling

Imagine the day. Travel has opened back up and you’re dusting off that passport. Dormant airline miles are being used. You’re now loving your company’s newly minted remote work policy. You can’t wait to work from exotic locations around the world.

You’ve also mastered a great Zoom setup at home. But can you reproduce it in a hotel?

The answer is yes.

But it takes a bit of education & planning.

Here are 5 steps for great video meetings while traveling:

Step 1: Choose a ‘video optimized’ location

It goes without saying – but most rooms are setup for activities to occur within the room. Not for people on the other end of a video conference. So determining where to setup your temporary remote office is the first major decision you have to make.

The good news is that hotel rooms often have desks in them. But having your unmade bed in the video behind you isn’t professional. And if you’re like me – a couple of screaming kids in the background doesn’t help either.

I recommend asking your hotel if they have a Board room. Many hotels will often let you use it for free if it’s not in use.

Below is a Board room at a hotel I stayed at during spring break. The room is nice – but picking the right location within the room is key.

The natural inclination is to pick a chair in the middle of the table, place your laptop down and be on your way. But that would be a poor choice and not leverage the assets of the room.

Board room at Waldorf Hotel in Park City, UT

Another common mistake is to want the ‘pretty scene outside’ as the background and sit with the window behind you. As you can see from the picture below – the light coming from the window is too bright and your face will be dark/not visible in the camera.

Window is too bright for most cameras to focus on your face. Notice how dark the chair is.

Though counterintuitive – the best decision for this room is to pull the buffet table in front of the window and use that as your workspace. The natural light then shines on your face – and you get a great view during your meetings.

Pulling the buffet table in front of window was the optimized video configuration

Step 2: Arrange the right camera orientation

Nothing makes your video image look worse than the wrong camera angle.

Look at the picture below. On the left – you have a professional video setup (newscaster) and on the right, you have a guest with an amateur video conferencing setup.

Good Video Angle vs Bad Video Angle
Left image is the professional newscaster, Right image is the amateur

Though you’re unlikely to find a newsroom setup while you travel – you can easily recreate something close. The key is to ensure the camera on your laptop is at eye level and you sit far enough back to get most of your torso in the image. Here is a blog that dives into details about setting up the right camera orientation (How a stack of books can make your video conferencing 10x better).

To get your camera at eye level, you’ll often need to put the laptop on a stack of books or something else to raise it. For my hotel Board room above – I got lucky in that the buffet table was 7 inches taller than the Board room table. This brought the camera to near eye level (and a small adjustment of the chair height did the rest).

Top image: Taller buffet table, Bottom Image: Shorter Board room table

Step 3: Add depth to the background

Many people use virtual backgrounds nowadays (most poorly – but that’s a topic for another day). If you look closely at those images – you’ll notice that they make you appear as if you’re sitting in a large room. This adds ‘depth’ to the background to make it more interesting.

In the hotel room above – I moved the chair so that I was sitting parallel to the long side of the board room table. This made the table directly behind me and created the balanced ‘depth’ in my background.

See the picture below for what it looks like on video (and my head covered the ugly door). Ironically – folks on my Zoom calls thought it was a fake background. Success.

View of background during video meeting

Step 4: Use a noise-cancelling microphone

Unlike doing video meetings at home – it’s hard to predict what random noises will come from the hotel hallway. And playing the mute/unmute game never works well.

So instead – use a noise-cancelling software like Krisp. There are a few software providers out there and they all work great to eliminate unwanted background noise while isolating your voice. I’ve even taken video meetings from noisy hotel lobbies – and participants in the video meeting couldn’t tell the difference.

Another benefit of using Krisp is that it removes the ‘large room’ echo. For big hotel rooms like the one above – this comes in handy.

Step 5: Bring a USB microphone

People often use AirPods or other bluetooth headsets with laptops. But the microphone audio quality of most of them are terrible (sorry Apple). For truly ‘podcast’ audio quality during meetings – I recommend a USB directional microphone for your laptop.

I use the Movo 1000 since it’s slim and fits into my laptop bag easily. It’s also USB powered so it doesn’t require a separate power cord to lose. And at $58 on Amazon – it’s an inexpensive way to have perfect audio.

Summary

It’s unclear exactly when travel will pickup again. But it is clear that a ton of folks will be working from random destinations when it does happen. And if you follow these simple 5 steps – you can work from any hotel room and still maintain a professional video setup.

Safe travels.

And if you’re looking for more advanced lessons – see this article.

If you have any questions – please feel free to DM me on Twitter at @andytryba.

How does remote work accelerate the BCorp movement?

Milton Friedman

The Nobel winning economist Milton Friedman famously stated “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits.” 

But is that really true? 

Or is there a much larger responsibility that businesses have to society & to our kids? 

The invention of the ‘B Corp’ and the participation of 3500 corporations across 70 countries points to a differing point of view. 

What is a BCorp? 

Benefit Corporations, or shortened to BCorp, is a new type of corporation that was invented in 2007. BCorps balance purpose with profits. 

Here is a quick 2 min overview of BCorps:

The official definition comes from B Lab – the nonprofit behind B Corps: 

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.” 

BCorps go through a rigorous certification and agree to uphold a shared ‘Declaration of Interdependence’. 

A what? 

The BCorp Declaration of Interdependence?  

The Declaration of Interdependence is a ‘code’ that all BCorps agree to. The fundamentals of it agrees that businesses can be a force for good. 

The declaration has 4 main ‘beliefs’: 

  1. That we must be the change we seek in the world. 
  1. That all businesses out to be conducted if people and place mattered. 
  1. That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all. 
  1. To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations 

How does remote work relate to BCorps? 

People think of remote work as ‘no longer going to the office’. But the impact of remote work goes well beyond the physical office space. 

Remote work is, by definition, location-independent. Meaning – you no longer have to be in a specific location to perform the job. It’s now ‘in the cloud.’ And as a result, anyone with an internet connection and the right skills can perform the job.  

And when I say anyone – I mean ANYONE AROUND THE WORLD. 

So how is that relevant to BCorps?  Let’s relate this back to the Declaration: 

Be the change we seek in the world: 

The world is full of amazing, talented people literally spread across EVERY country. Unfortunately, though opportunity isn’t. 

Often times – due to circumstances outside of their control – talented people are never given the chance to live out their dream job. Without moving, many times to another country, they have to settle for whatever jobs are in their town. 

Remote work changes this. 

By shifting work to the cloud, talented individuals now have infinite opportunities delivered to them. Cloud jobs enable them to apply their skills, from where they’re at, and get paid. 

By decoupling location and opportunity – the world is a better place for those that are willing to work hard & be the best.

Business ought to be conducted as if people and place mattered: 

People matter – place doesn’t.  

For many jobs today – people are forced to move from their hometowns, countries, family and loved ones to find high paying jobs. This has a negative impact on the individuals and families. It also causes ‘brain drain’ from the countries these talented people left. 

Instead, with remote, the cloud enables the jobs to be delivered to the people in their hometown. This has a profound impact on global society.

As these high-skill remote workers make more – they spend more at their local businesses, reinvest in the community, invest in their kids’ education, improve local infrastructure, etc etc. The velocity of money takes over in a positive (mostly) virtuous cycle. The impact to the local community is well beyond the remote worker themselves. 

Business should aspire to do no harm & benefit all: 

Throughout history, capitalism and technology have proven to be amazing forces to advance society. They have resulted in innovations that help cure diseases, software that enable the delivery of global education, and jobs that lift people out of poverty.   

Remote companies are on the ‘bleeding edge’ of truly making the world flatter and delivering opportunities to talented people everywhere. This innovation results in a higher standard of living in that society.  

High paying remote jobs help accelerate economic opportunity throughout the world. 

 
We are each dependent upon another and responsible for each other and future generations: 

Interdependency is the definition of a society. In a global remote world interconnected via the cloud, boundaries between states and countries are imaginary and irrelevant. 

Future generations will look at their careers & job prospects through a computer terminal. They will simply click on their dream job and apply. They will work in the cloud yet live local. They will help pay their parent’s medical needs, invest in local entrepreneurs and so much more 

Summary 

There have always been corporations that focused on more than Milton Friedman’s profit definition. But the BCorp innovation is accelerating companies proactively looking at ‘shareholders’ in a much larger context. 

With the acceleration of remote work and cloud jobs – we will further expand the BCorp mission to include job creation around the world. 

How 10 marbles became my key remote productivity tool

10 marbles? Huh?

Let me explain.

Like many of you – I’m now sitting at home (attempting to work) next to my 2 ‘remote school’ kids, my wife with her honey-do-list and every other distraction known to man. 

And also like many of you – my workload hasn’t changed. If anything – it’s gone up due to the overall economic chaos. 

Importance of Deep Work

In Jan’16 – a professor from Georgetown University named Cal Newport wrote a great book called Deep Work. In this book – he tells a story about an aspiring author that spent $4k to take a same day flight to/from the US-Tokyo to be completely removed from distraction and finish writing a book. Wow – sounds awesome right now.

The overall lesson of Newport’s book is to solve any cognitively difficult problem – you have to spend long stretches of uninterrupted time thinking about the problem. He outlined a great new ‘law of productivity’:

Law of Productivity = Time Spent x Intensity of Work 

(Where work is defined as ‘uninterrupted work’ at full concentration)

And since a flight to/from Tokyo isn’t an option for most of us – I needed another way to keep focused – while making it fun.

Pomodoro Technique

The Pomodoro technique was invented by Francesco Cirillo in the ‘80s. The technique basically uses a 25 min timer to ‘deep work’ then take short breaks. Each interval is known as a pomodoro, from the Italian word for ‘tomato‘, after the tomato-shaped kitchen timer that Cirillo used as a university student.

This technique is great – but I found that it needed a bit of updating. It needed some gamification/competition and a larger focus on goals. Also – no disrespect – but nobody really wants a tomato timer on their desk.

Marble Method

The Marble Method is my spin on the Pomodoro technique and involves 10 marbles, 2 containers, and a countdown timer.

The way that it works is super simple. 

First, you set the countdown timer to 30 minutes and start working.

During these 30 mins – you do only 1 task.

Let me repeat – only ONE TASK.

You SHUTDOWN email, IM, notification, social media, etc. You move your phone just out of reach. You don’t get up. You don’t go to the bathroom. You don’t go get a drink of water. You don’t do anything that isn’t that 1 task you’ve set to do for the 30 mins. Your only job is to get from 30 mins to 0 mins without losing focus or being disturbed. 1 task only – period.

And believe it or not – I also recommend you don’t even use the internet during these 30 mins. You want to be doing content creation – not research.

You also have the timer clearly visible for anyone passing by so they know not to disturb you (or you just point to it if they forget). They can see the countdown – and know you’ll be taking the short break after – so they’ll wait.

Simple right? Wrong…

It’s crazy hard to stay cognitively focused for the entire 30 mins. When your body comes upon a difficult moment in your task – it looks for an easy escape. It’s super tempting to glance at your inbox, glance at the stock market, or worse yet – pick up your phone (which the average American does 96 times a day).

But the countdown timer helps to visually see where you’re at and motivate you to keep going.

And when you complete that 30 minutes (congrats!) – you celebrate by moving 1 marble from one container to the other. Then take a break, check your phone, grab some water or do whatever. Then figure out when you want to schedule your next marble attempt.

And despite our human intelligence – there is still an amazing Pavlov’s dog response when you achieve a marble. The marbles really motivate you – much like points in a game. You’ll find that you may even get a bit mad if you find that you broke concentration and missed the marble. Just a bit of gamification to make concentration more interesting.

It’s funny now – if I’m a few minutes away from getting a marble – the house literally has to be burning down for me not to finish (even then – I’d probably make a judgment call on the amount of smoke vs time left). My wife and kids now know they better be bleeding if they want to disturb me.

Manager vs Maker Schedule

Now – some of you are saying ‘sure – this works if you’re an individual contributor – but not for managers’.

Not true.

I’m currently the CEO for 14 companies – and I can tell you with certainty – that deep work is critical to guide teams or companies in the right direction. The ‘manager schedule’ isn’t just a series of meetings and endless emails. Your company needs you to produce deep insights on where to take your teams, strategy, changes, etc – not shallow work. Make time for marbles.

I use Workflowy or a simple Word doc for a lot of my marble attempts – and think deeply about specific topics for that entire 30 mins. Perhaps it’s how to make my Customer Success team better, or the next generation of the product roadmap, or budgets, staffing, etc. 

When you start this method – you’ll start thinking about your calendar differently. Rather than stare at the meetings – you’ll start noticing the gaps between. You’ll start calculating how many marble attempts you have today and what tasks you want to do in those attempts.

For my ‘manager schedule’ – which unfortunately does have a lot of meetings – I find that a good day is 5-6 marbles and a poor day is 2 marbles. 

I still hope to achieve all 10 marbles at work someday – but honestly – I’ve never been able to do it during weekdays (I’ve only reached 10 on weekends – perhaps not healthy work/life balance – I know).

For most of the individual contributors or ‘makers schedules’ – I’ve seen that 10 marbles is a great day and 5 marbles is a poor day. Obviously depends on the person and the role – but I’ve found that team members feel more ‘accomplished’ after a day of achieving 10 vs 5.

Gamification within your team or family

The beauty of the Marble Method is that you can make it a competition – both at home and at work.

I’ve given several of my team members ‘kits’ (which make great gifts, btw) and we now have various team members competing against each other and various teams competing against other teams. I couldn’t be more excited about folks competing on who can be most productive. Judo anyone?  :)…

And most surprisingly – my kids have taken to the Marble Method. I find that 30 minutes is just the right amount of time for them to maintain concentration (they’re 11 and 9) on a task. If they can learn the theory of ‘deep work’ at this age – I feel like we’re winning…

Marble Method ‘Kit’

Obviously – you don’t really need to purchase any of this stuff below to do the Marble Method (and I don’t get any commission from Amazon, unfortunately). But for anyone interested – here are the links to what I use:

  • Marbles – $14:  LINK
  • Timer – $20:  LINK
  • Wood Tray – $50:  LINK 

I’ve also seen folks use coins instead of marbles, phone timer instead of a standalone timer, cups instead of a tray, etc. Anything that can create the same ‘marble accomplishment’ effect is 100% fine.

Conclusion

In this crazy time – where many of us are now working from home with distractions everywhere – finding little methods to maintain your concentration can go a long way. 

Hope this little Marble Method can help you and your family…

Other pieces from ‘How to’ remote work content series

Why managers hate remote work

It’s true – most managers hate remote work. 

Yes, they trust their employees.

Yes, they want a culture of flexibility & openness.

Yes, they believe that results matter more than hours logged.

But no – they still hate remote work.

Why?

It’s not that managers don’t like the theory of remote work.

Who doesn’t want to believe that everyone is more productive in their pajamas, banging away at home in an asynchronous manner, only being interrupted from their deep work by their Amazon delivery person? 

It’s just that it’s not a world most managers live in today. 

Most managers are not trying to solve the problem – ‘how I can get John to work more efficiently’.

They’re trying to solve the problem – ‘how I can get John, Kevin, and Sara to all collaborate together to immediately solve this urgent customer issue’.

Remote work makes this more difficult. 

Particularly if the company isn’t a remote-first culture and has always relied on ‘in-person collaboration’. Most Fortune 500 companies are this way today – and many have recently spent MILLIONS to redesign their offices to the ‘open office’ concept to promote more impromptu collaboration.

So what should these managers that were forced to quickly go remote work do?

One easy solution is for managers to set up a virtual office like Sococo.

A virtual office is basically a pseudomorphic depiction of their physical office. It looks just like their physical office – but it’s online instead. Simple as that – no more, no less.

The manager can set up the virtual floor to have individual offices, cubes, meeting rooms, kitchen areas – or whatever else they want to recreate in the space.

The most important part for managers, however, is that their entire team is there and available.

When each team member starts work in the morning – they are automatically placed into their office. The manager can ‘see’ her team, go have impromptu chats, see the various team members collaborating, call a meeting with everyone, etc, etc. 

Just like a physical office – simply online instead.

Sometimes – just simplifying and getting the team back to par is a decent first step…

If you have any questions – please feel free to contact me at @andytryba.

2 Critical Steps for Fortune 500 Managers Going Remote

If you’re a typical Fortune 500 manager (like I was for 14 years at Intel) – your calendar is rammed with back-to-back meetings and you’re basically spending most of your day running from conference room to conference room. Between those ridiculously overplanned blocks of time – you are jumping in and out of your team’s cubicles – providing guidance to help them achieve their quarterly goals (which were probably changed by your boss in your last meeting). 

Other than your weekly staff meetings and occasional 1:1s – most of your management is by ‘walking around’ and collaborating with your team (since you won’t get to your emails until after your kids go to bed that evening). And if you see a couple of team members huddled together – you jump in and join their discussion for a few minutes.

Despite the chaos – for the most part – you and your team are comfortable with your management style. Your boss is happy and everyone is aligned.

But then your company suddenly orders all employees to work from home.  Now what?

Crap.

At first – you rationalize that it will be fine. I mean – your staff travels on a regular basis, you’ve got a few team members on other campuses and you’ve had a ‘work from home’ policy for a long time. Should be the same now right?

Wrong.

Moving to a 100% remote organization is completely different than Bob calling into your staff meeting from the airport. This is the equivalent of moving from on-prem servers to the cloud – EVERYTHING changes.

Focus on Simplicity – Ignore Everything Else

As the fearless leader – simplify to the basics for now. Trust me – during times of dramatic change – your team is more nervous than you are. So minimize the number of changes you need to make today. Punt on anything other than getting your team back up and functioning.

Ignore your annoying neighbor (who works for a 5 person company) that talks about how he’s been working from home for years and it’s easy.

Ignore the thousands of articles in your inbox promising remote work ‘tips’. None of them were tested in a Fortune 500 company before.

And definitely ignore the various remote work pundits preaching a utopian world – where all your employees are more productive in their pajamas, everyone is happy, and all the work they do is suddenly able to be done asynchronously (which is just a fancy word for ‘no meetings’). 

Someday you’ll get to all that fancy stuff.  But for now – just focus on minimizing the thrash and getting your team back up to productivity (as close to par as possible – a bogie is good enough for now).

Step 1: Adopt a video-first culture

You, and most F500 companies, already have video conferencing tools in place. But in most cases – the video is never turned on.

The reason is that you see most of your employees on a regular basis. So the video component is a ‘nice to have’ in building culture and trust.

In a remote world, however, turning the video on for almost all calls is CRITICAL.

Humans are social beings – and the act of ‘seeing’ your colleagues goes a long way towards maintaining trust, having open communication and furthering the culture of the team.

It may feel ‘weird’ at first to see your colleague’s kitchen/bedroom/office or wherever they are working – but you’ll soon realize that those images become a part of the relationship building. Think of it as a better version of their kids’ photos on their desks in your physical office (which were probably taken 5 years ago anyways).

Be open – have discussions about their setup. And when their kids come into the frame or their cat jumps up on the desk – don’t ignore it – have a human conversation and take your relationship to the next level.

For good insights on how to have a great video conferencing setup – feel free to read this article.

Step 2: Set Up a ‘Virtual Office’ to Replace Your Physical Office

The fastest way to get back to productivity is to simply replace your physical office space with a virtual one.

A virtual what?

Yes – a virtual office.

Virtual offices are pseudomorphic representations of your physical office. You can set up a floor plan that resembles your current office – and recreate a majority of the team interactions that occur today.

You (and each one of your team members) have your own offices, meeting rooms and common spaces.

Want to see if Katherine is in her office and available for a chat? No problem.

Want to join that impromptu discussion that John and Malcom are having? No problem.

Want to close your door so nobody can bother you in your office?  No problem also.

A virtual office is obviously not as good as your physical office – but it’s a close replacement for times like these. There is almost no learning curve, they’re integrated with Zoom/WebEx/Hangouts, and they enable you to work largely like you do today.

The best news of all? You can test it out for free and you don’t even need to ask IT for permission.

We use a product called Sococo – and loved it so much – we bought the company. Here is a link to the free trial.

Here is a quick 3 min video of a virtual office and how this can work for your team.

In Closing

This situation was thrown at you. But as a leader – it’s now your job to calm the troops down and get everyone back to being productive.

The remote working world is great – and will bring a ton of additional benefits to your team. But rather than try to adopt all of them all at once – simplify – and get to the ‘advanced’ concepts later. Your team will be grateful that you’ve calmed down the initial storm and recreated their familiar environment first.

If you have any questions – please feel free to contact me at @andytryba.

What to look for in a remote job?

The audio version of the What is an Authentic Remote job? blog post

What the heck is ‘remote work’? Is a job that lets you work from home on Fridays ‘remote work’? Is a freelancer building a website for a client as supplemental income ‘remote work’? Is your designer working in Romania doing ‘remote work’? Unfortunately – the answer is ‘yes’ to all of these. How confusing… We need a better categorization of ‘remote jobs’.

Categories of remote jobs

Not all remote jobs are created equal. To break down the generic term of ‘remote job’ – let’s define 3 classes of remote jobs to get on the same page:

  1. ‘Work from home’ remote jobs: These jobs are pretending to be ‘remote’ – but really they are perks of an onsite job. This is ‘work from home Fridays’ or ‘satellite offices’ or companies that have a policy that simply lets folks work from home on occasion – but it’s expected that they are in the office for the majority of their working career. Companies tend to be trendy and offer this type of flexibility – but in reality – it’s not truly a part of their culture and secretly the managers hate people that work from home too often (they assume you’re on the golf course). This is not the future of remote work.
  2. Freelancer remote jobs: These are 100% remote jobs – but they are freelancers and other ‘on-demand’ roles. These positions are typically considered part of the ‘gig-economy’ and suffer from the friction of a marketplace. In a marketplace, you typically have to bid on jobs, which – on a global basis – tends to depress the price/hour (yes – that person in Vietnam is willing to work less than you are – and be happy with it). The bid/ask system also creates wild fluctuations in your income, has uncertainty and is project-by-project vs a long-term career. The projects also tend to be tactical and low skill roles. This is also not the future of remote work – but as Upwork has proven – there are a lot of people willing to work nights/weekends to supplement their income.
  3. Authentic remote jobs: This is the future of remote work – 100% remote, full-time / 40 hr/w roles, transparent wage rate, career/growth-oriented, all workers use both remote communication & connection tools, goals/metrics are clear, tasks are able to be completed asynchronously and the company has a remote culture. These are the Rolls Royce of all remote jobs – and what we all aspire to get. These roles will continue to grow exponentially and will have a massive impact on the global economy.

Diving into the details of Authentic remote jobs

100% remote

The true remote job has no borders. This isn’t ‘can be anywhere – as long as it’s on the East Coast of the US’. Real remote jobs are global. Let me repeat – they are GLOBAL. And they are this way to find the best person in the WORLD for the position – not the best person in your zip code.

Full time, 40 hours/week

Authentic remote jobs are not part-time nor on a bid/ask marketplace system. I’ve never seen a critical position in a company or a key player be ‘transactional’ and only show up part of the time. Additionally – the best in the world already have full-time roles – and they’re looking to put their entire brain/efforts into the next challenge.

Transparent wage rate

Despite the touchy/feely comments people make about their motivations for a job, at the end of the day, money matters – and the best Authentic remote jobs are transparent on what the wage rate is in the job description. According to a recent study by Glassdoor – money is the #1 motivator for 67% of job seekers. Remote or not remote – wage rate matters – so be transparent and include them in the job description.

Career/growth-oriented

Though money is a motivator – the best in the world are also looking for intellectual challenges that enhance their careers. This is consistent on remote and non-remote jobs – but even more enhanced when the job seeker now has an infinite number or job opportunities available to them – not just the selection in their zip code.

Use remote communication & connection tools

Many companies have video conferencing and collaboration tools – but ironically – companies that are not ‘remote-first’ fail to use them properly. Managers have to ‘remember’ to post that file on Google drive, the team doesn’t use video in the meetings, everything is synchronous, etc, etc. Authentic Remote jobs are only in companies that treat remote workers as equals.

Success goals & metrics

In a typical office job – if a role isn’t terribly well defined – you can walk around and ask your colleagues and manager to help nudge you in the right direction. In 100% remote jobs – this is much more difficult and the definition of success needs to be more clearly laid out. What are the goals, how is the work itself done, what are the objective metrics, what is the expected calendar are all important to clarify. All Authentic Remote jobs have these characteristics – so success or failure is clear and transparent.

Asynchronous

Asynch has also become a bit of a buzzword in the remote world. But the importance of it remains – Authentic Remote jobs have to be able to be done without dependence on synchronization. Unlike everyone huddled in an office – the remote worker needs to be able to complete a majority of the task on their own – in their own time. This doesn’t mean the remote worker doesn’t collaborate with others – it simply means the task itself can be broken down to individual components that the remote worker can complete on their own (with very little dependence on others).

Remote culture

True Authentic Remote jobs are in companies that are ‘remote-first’. This isn’t ‘work from home Fridays’ – it’s a proper understanding of how to build their company structure for remote organization, how to manage and cluster timezones of remote workers, how to understand the power deltas between office workers vs remote workers (ideally there are no physical offices), how to build culture remotely, how to bridge cultural gaps, and how to define roles to be clear/async/measurable.

Examples of Authentic Remote jobs from remote-first companies

Companies such as HotJar offer remote positions and check all the items on our list: they have a remote culture, they are fully remote, employ people from any region as long as the time-zone allows them to be aligned with other team members, offers employment contract for talent in specific countries or contractor agreement for the rest, paid holidays, team collaboration allowance, holiday budget, etc. That is the true remote vision and Authentic Remote jobs.

On the other side – companies like DataDog offer some remote positions, are open to offering 100% remote work, but employees need to live in the US or other areas where the company has offices. It lacks the remote culture, it does not have a fully distributed/remote team. Even if some of the offered jobs are remote, according to the classification above, the lack of remote culture makes those jobs simply flexible jobs, not Authentic Remote jobs.

Conclusion

Going back to the beginning – to get to the end state where the term ‘remote jobs’ evolves to be ‘all jobs’ – we need to be clear on our definitions and what we’re trying to expand. Specifically – employers – develop more Authentic Remote jobs as they are the future of work…