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Welcome to Ionic Partners Building bridges across the 2nd Chasm
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Moore’s theory is
incomplete
Geoffrey Moore’s book ‘Crossing the
Chasm’ effective describes the initial
stages of entrepreneurship and the
challenges to move from early adopters
to early majority.
Innovators Early adopters Early majority Innovators Early
adopters
Early Majority 1ST
Chasm
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Early majority The Technology Adoption Curve actually flattens as you exit the early majority. But what happens,
after that?
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And moves to zero
A space many mature successful companies fall into This is what we call
the
2nd Chasm
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Early majority Late majority Laggards Innovators Late
Majority
Laggards
Slide 01 Accept the decline
in business
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
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Slide Pivoting until they find a new
market & customer base
02 Spend massive money
As entrepreneurs
fall into the
2nd Chasm Their choices have traditionally been:     As entrepreneurs
fall into the
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Slide Is there another option? What if you could create
a horizontal platform?
01 By merging together similar
2nd Chasm companies
To Scale
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Slide Is there another option? What if you could create
a horizontal platform?
02 Exponentially more innovation with modern, scalable products To Unleash Contact us Blog
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Slide Is there another option? What if you could create
a horizontal platform?
03 Leveraging skills from leaders with decades of experience To Build Contact us Blog
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Slide Is there another option? What if you could create
a horizontal platform?
04 Bringing together experts
from around the world
To Take Global
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Slide Contact us Blog
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in t 500 W 5th St, Suite 1010 Austin, TX 78701 - Copyright © 2020 Ionicpartners - All Rights Reserved. Are you a 2nd
Chasm Company?
Contact us If so – join our platform
2ND CHASM
Welcome to Ionic Partners

Building bridges across the 2nd Chasm

Card image cap
Moore’s theory is incomplete

Geoffrey Moore’s book ‘Crossing the Chasm’ effective describes the initial stages of entrepreneurship and the challenges to move from early adopters to early majority.

Card image cap
But what happens, after that?

The Technology Adoption Curve actually flattens as you exit the early majority.

Card image cap
And moves to zero

The Technology Adoption Curve actually flattens as you exit the early majority.

Card image cap
This is what we call the 2nd Chasm

The Technology Adoption Curve actually flattens as you exit the early majority.

Card image cap
As entrepreneurs fall into the 2nd Chasm

Their choices have traditionally been:

Card image cap
Card image
As entrepreneurs fall into the 2nd Chasm

Their choices have traditionally been:

Is there another option?
What if you could create a horizontal platform
Card image cap
Is there another option?
What if you could create a horizontal platform
Card image cap
Is there another option?
What if you could create a horizontal platform
Card image cap
Is there another option?
What if you could create a horizontal platform
Card image cap
Are you a 2nd Chasm Company

If so - join our platform

Contact Us
Card image cap
Card image cap

500 W 5th St, Suite 1010 Austin, TX 78701 Copyright © 2020 Ionicpartners All Rights Reserved.